relationship CMOs agree that creativity drives growth. Which means their agencyis a critical factor in the company’s success.
It's a beautiful thing when this partnership is cranking out great work,
and everyone is happy. But, too often the relationship ends up being
less-than-idyllic with stress and frustration on both sides.
Nobody likes this.
I’ve been there. I feel your pain. I’ve also figured out a process to get things to a more productive place. Using data from the Leadership Culture Survey™
combined with a workshop I’ve developed, The Momentum Workshop,
I can, in a very short time, get agency-client teams thinking, feeling and
acting like partners again, and get the creativity flowing.